Legal
Privacy Policy
Last updated: 12 May 2025
How APXL collects, uses and protects your personal data.
Who We Are
APXL is a lead generation company registered in England and Wales. Our website is apxl.co.uk. When we refer to 'APXL', 'we', 'us' or 'our' in this policy, we mean the company operating this website.
What Information We Collect
We collect information you provide directly to us, including your name, business name, email address, phone number, website, industry, location and any other information you choose to include in your enquiry. We also collect standard technical data such as your IP address, browser type, and pages visited through our analytics tools.
How We Use Your Information
We use the information you provide to respond to your enquiry, arrange a growth call, and communicate with you about our services. We do not sell your personal data to third parties. We may use your contact details to send you relevant information about APXL's services, but you can opt out at any time.
Legal Basis for Processing
We process your personal data on the basis of legitimate interests (responding to your enquiry and conducting our business) and, where applicable, your consent. You have the right to withdraw consent at any time.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry data is typically retained for up to 24 months.
Your Rights
Under UK GDPR, you have the right to access, correct, or delete your personal data. You also have the right to object to processing, request restriction of processing, and data portability. To exercise any of these rights, please contact us at the details below.
Cookies
We use cookies to improve your experience on our website. Please see our Cookie Policy for full details.
Third-Party Services
We may use third-party services for analytics and form processing. These services have their own privacy policies and we encourage you to review them.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us via the contact form on our website at apxl.co.uk/contact.